Corporate photography services Melbourne, Victoria

 

Corporate Photography - The Melbourne Portrait Studio 

The Melbourne Portrait Studio offer a range of corporate photography services Melbourne, Victoria including corporate headshots, executive and CEO portraits, team photography and staff profiles. Our services are suitable for company websites, 

 

The Corporate photographer must be a master of executive portraiture, industrial photography, architectural photography, product photography and even aerial photography because all these areas of expertise will be required. The image of the company in the most positive and effective way.

Corporate photography is mostly all about people and about selling trust! People leading, people working, people communicating - as well as the environment in which they work, whether it is in the executive boardroom, a factory setting or in a hi-tech lab; the story is always about the people that make the product or who are providing the service. Regardless of what the company produces or the service it sells, people are what make it happen and people are the consumers of the specific product or service that they are marketing - which is more often than not, in an already crowded and competitive market.

Therefore, it stands to reason, that a good corporate photographer will have good "people skills." Professional models are rarely used in annual report photography or for corporate brochures, because the companies need to be honest in portraying their own people, therefore, the photographer must be very good at making his subject comfortable in order to portray a pleasing and sincere appearance, and that usually means talking - talking about what they do; their family; what they enjoy, sports - whatever seems to make a connection. This is a skill that can be developed; I am not an extroverted person by any means, however, when it comes to "show time" I find myself doing a lot of talking. Another tip is to shoot a lot - making subtle variations in their pose; paying particular attention to the head and nose in relation to the background, all the while instilling their confidence that they are looking and doing great.

Resourcefulness means the ability to make the proverbial "sow's ear into a silk purse." In the case of an environmental portrait for instance. If it's an environmental portrait, the portrait should make some kind of statement about the company and the environment must work to that end if at all possible. 

In any case, the background must be aesthetically pleasing and simple, so as not to divert attention away from the subject photographed. I have many times found myself in a colourless, clinically sterile lab and yet having to make a portrait that is compelling and will draw attention to the subject and the environment. In this case, composition is critical so that it is both dynamic yet not distracting; and lighting is the key to making a mundane environment sing with colour and contrast. 

If there is no colour in the scene and colour would enhance the photograph, the corporate photographer can put coloured filters over the light heads to judiciously create just the colour effect that is desired. Another way to introduce colour into the scene is by allowing different coloured light sources go to their natural uncorrected colour; i.e., fluorescents will go green, tungsten lights will go very warm - even orange; daylight, if the scene is balanced to tungsten, the light will go very blue. The industrial or corporate photographer will learn to take what is given and work with it.